Corporate career website Burger King shows mission: ‘Work hard, play hard’.

“Proud on the result!”

Inge Verwoerd

HR Manager, Burger King

About Burger King

For more than 60 years, Burger King is one of the world’s most successful Quick-Service restaurant businesses. The big success is based on the strong concept: high quality products, made from the best ingredients in a clean and attractive environment. Affordable, quick and easy. The quality of the products and hospitality are leading, but a nice team to work with in the kitchen is equally important. Work hard and play hard.

The recruitment challenge

With already more than 50 restaurants in the Netherlands, Burger King is continuously searching for new employees. From cleaners to shop assistents/kitchen personnel. With this wide spectrum of vacancies, Burger King was looking for a solution to make the large number of vacancies more visible based on functionality and location. The key objectives:

  • Successful fulfilment of the open vacancies
  • Offer an easy way of application
  • Decrease staff turnover

The result

The corporate career website in the enthusiastic Burger King look and feel guarantees a clear recognition. The website positions Burger King as a pleasant and informative place to work and offers potential candidates the opportunity to have a look into the organisation also via mobile devices. The appealing images show the diversity of the team and the ‘Burger King working atmosphere’. The clear structure and call-to-action buttons ensure the possibility to apply on the open vacancies directly.

Additionally we implemented a connection with HROffice Recruitment. Burger King is using the recruitment software of HROffice for a fast processing of the candidates and the possibility to add pre-selection questions to the application process. The organisation choose to expand the basic-application with the following modules:

  • Vacancy Manager
  • Team review
  • Talentpool
  • Organisation structure
  • Reporting

This is why the recruitment of Burger King is efficient and ensures an optimal application experience for the candidates. In addition, through the connection between both parties, the data of the corporate career website and the recruitment system can be seen from one single dashboard.


Corporate Career Website Burger King: a clear structure and call-to-action buttons.

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